Campaign Calendar
Day 1
Email W1
SMS broadcast
IG carousel W1
FB page post
A-Frame deploy
Biz cards live
Staff training
Day 2
Email network
Story flyer
Day 3
FB groups post
Day 4
Story flyer
Share collab graphic
Day 5
FB page post
Day 6
Story flyer
Day 7
FB groups post
Day 8
Email W2
SMS broadcast
IG carousel W2
FB page post
Day 9
Story flyer
FB groups post
Day 10
Email top spenders
Staff reminder
Day 11
SMS member upgrade
Story flyer
Day 12
FB page post
Share collab graphic
Day 13
Story flyer
Day 14
FB groups post
Day 15
Email W3
SMS broadcast
IG collab post
FB page post
Print replenish?
Day 16
Story flyer
FB groups post
Day 17
Staff reminder
Day 18
Story flyer
Share collab graphic
Day 19
FB page post
Day 20
Story flyer
Day 21
FB groups post
Day 22
Email W4
SMS broadcast
IG carousel W4
FB page post
Final week briefing
Day 23
Story flyer
FB groups post
Day 24
Email network
Email top spenders
Day 25
SMS member upgrade
Story flyer
Day 26
FB page post
Share collab graphic
Day 27
Story flyer
FB groups post
Day 28
Day 29
Day 30 · Final
Email final day
SMS final day
IG final post
FB page final
FB groups final
Staff close day
Email (list): W1, W2, W3, W4, Day 30 — two sends in final week. ·
SMS: Weekly broadcast + member upgrade W2 & W4 + Day 30. ·
Instagram: Carousel W1, W2, W4; collab post W3. ·
Story flyers: Bank of 8 delivered Day 1, posted every other day (~12 total). ·
FB Page vs. Groups: Split across different days. ·
Email network: Day 2 + Day 24 only. ·
Top spenders (POS): Day 10 + Day 24 only. ·
Print: Excluded for non-brick-and-mortar businesses.